by Jon Pickett | Mar 22, 2021 | Digital Marketing, Graphic Design, Web Design
Palm trees growing in Indiana…seems a bit out of place. More on that in a moment. I’m sure you’ve heard the adage, “You get what you pay for.” In most cases it’s true – and digital marketing is no exception. There’s always someone who can do it better, faster, or...
by Jon Pickett | Feb 22, 2021 | Digital Marketing, Graphic Design
As a digital marketer I get to wear lots of hats. Today I’m typing while wearing my “graphic designer” hat and I’m typing this post because of the impact of a graphic I recently came across. The graphic consisted of a dot, actually 500,000 of them placed on a...
by Jon Pickett | Jan 25, 2021 | 101, Digital Marketing, How To
I’m an optimist at heart, maybe to a fault. So naturally I’m looking to draw some positives from the massive disruption we’ve all faced over the past year due to the COVID-19 pandemic. And one positive that comes to mind is perhaps many of us grew more comfortable in...
by Jon Pickett | Jan 8, 2021 | Digital Marketing, Social Media
Facebook is an incredible tool for promoting small business, but like many things in life, we need to set realistic expectations so that we do not become frustrated by the results, or lack of results. I often hear small business owners saying they are posting a lot of...
by Jon Pickett | Dec 23, 2020 | Digital Marketing, Social Media
Tangential content – my new favorite marketing term thanks to a Whiteboard Friday session a couple of weeks ago from Moz and Amanda Milligan. But you are probably saying “what is it” and “is it right for my company?” As Amanda explains in her video, tangential...
by Jon Pickett | Jan 14, 2020 | Digital Marketing
It’s time for everyone’s favorite 5-letter word: audit. In this case, a digital marketing audit. This shouldn’t be a scary process for you and it doesn’t have to be a full-on thorough review of everything you’ve ever posted, but it should become a routine function of...
