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Smart Phone vs. Professional Photography
In today’s digital age, the art of photography has become more accessible than ever. With the advent of smartphones equipped with high-quality cameras, anyone can capture moments with just a click. However, the rise of easy-to-use technology brings up a crucial...
Is Your Small Business Utilizing AI?
Full disclosure – I used three artificial intelligence (AI) tools to help create this blog post. With that confession out of the way, let me say that if you’renot using AI as part of your small-business marketing plan, there are a number of reasons you should. In...
Fast, Good and Cheap
Palm trees growing in Indiana…seems a bit out of place. More on that in a moment. I’m sure you’ve heard the adage, “You get what you pay for.” In most cases it’s true – and digital marketing is no exception. There’s always someone who can do it better, faster, or...
Simple Design, Huge Impact
As a digital marketer I get to wear lots of hats. Today I’m typing while wearing my “graphic designer” hat and I’m typing this post because of the impact of a graphic I recently came across.The graphic consisted of a dot, actually 500,000 of them placed on a timeline....
Tips for Looking Your Best on Your Next Video Call
I’m an optimist at heart, maybe to a fault. So naturally I’m looking to draw some positives from the massive disruption we’ve all faced over the past year due to the COVID-19 pandemic. And one positive that comes to mind is perhaps many of us grew more comfortable in...
Facebook Tips for Small Business Owners
Facebook is an incredible tool for promoting small business, but like many things in life, we need to set realistic expectations so that we do not become frustrated by the results, or lack of results. I often hear small business owners saying they are posting a lot of...
Tangential Content – What, Why and Who
Tangential content – my new favorite marketing term thanks to a Whiteboard Friday session a couple of weeks ago from Moz and Amanda Milligan. But you are probably saying “what is it” and “is it right for my company?” As Amanda explains in her video, tangential...
How To Create A Custom Branded Apple Watch Face
What is a cooler way to show off your brand than having your own Apple Watch face?! In about five minutes you can create your own custom Apple Watch face to showcase your brand. You’ll need a little bit of know-how and a photo editing program, but it’s pretty simple....
Is White Space Going Dark Mode?
It appears “dark mode” is becoming less of a trend and more of a mainstay. Facebook recently rolled out this feature on its desktop version and even more recently, mobile. There are several advantages to dark mode (not "dark side"), although some are still up for...
Add Some Flair to Your Posts
A picture is worth a thousand words…unless you can’t remember who posted it to Instagram, then it is worth nothing. Allow me to explain that new spin on an old adage. At OSO Digital, we preach to clients that cost per impression (CPI) on ad/media spend is paramount,...
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