by Jon Pickett | Apr 8, 2024 | How To, Social Media
In today’s digital age, the art of photography has become more accessible than ever. With the advent of smartphones equipped with high-quality cameras, anyone can capture moments with just a click. However, the rise of easy-to-use technology brings up a crucial...
by Jon Pickett | Jan 8, 2021 | Digital Marketing, Social Media
Facebook is an incredible tool for promoting small business, but like many things in life, we need to set realistic expectations so that we do not become frustrated by the results, or lack of results. I often hear small business owners saying they are posting a lot of...
by Jon Pickett | Dec 23, 2020 | Digital Marketing, Social Media
Tangential content – my new favorite marketing term thanks to a Whiteboard Friday session a couple of weeks ago from Moz and Amanda Milligan. But you are probably saying “what is it” and “is it right for my company?” As Amanda explains in her video, tangential...
by Jon Pickett | Mar 25, 2020 | Social Media
A picture is worth a thousand words…unless you can’t remember who posted it to Instagram, then it is worth nothing. Allow me to explain that new spin on an old adage. At OSO Digital, we preach to clients that cost per impression (CPI) on ad/media spend is paramount,...
