by Jon Pickett | Jan 8, 2021 | Digital Marketing, Social Media
Facebook is an incredible tool for promoting small business, but like many things in life, we need to set realistic expectations so that we do not become frustrated by the results, or lack of results. I often hear small business owners saying they are posting a lot of...
by Jon Pickett | Dec 23, 2020 | Digital Marketing, Social Media
Tangential content – my new favorite marketing term thanks to a Whiteboard Friday session a couple of weeks ago from Moz and Amanda Milligan. But you are probably saying “what is it” and “is it right for my company?” As Amanda explains in her video, tangential...
by Jon Pickett | Dec 2, 2020 | Graphic Design, How To
What is a cooler way to show off your brand than having your own Apple Watch face?! In about five minutes you can create your own custom Apple Watch face to showcase your brand. You’ll need a little bit of know-how and a photo editing program, but it’s pretty simple....
by Jon Pickett | Nov 15, 2020 | Web Design
It appears “dark mode” is becoming less of a trend and more of a mainstay. Facebook recently rolled out this feature on its desktop version and even more recently, mobile. There are several advantages to dark mode (not “dark side”), although some are still...
by Jon Pickett | Mar 25, 2020 | Social Media
A picture is worth a thousand words…unless you can’t remember who posted it to Instagram, then it is worth nothing. Allow me to explain that new spin on an old adage. At OSO Digital, we preach to clients that cost per impression (CPI) on ad/media spend is paramount,...
